Price Comparisons Accuse Google Of Persistent Abuse

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Price Comparisons accuse Google of Persistent abuse Of Power. Fourteen European online shopping price comparators claim that Google has still not made fairer searching for products.

The companies address this in an open letter to European Commissioner Margrethe Vestager (Competition). Ben Kerkhof of the Dutch company has also signed the letter.

The price comparators want the European Commission to examine the activities of Google again.

The search giant states to meet the requirements of the committee.

In 2017, the European Commission ruled that Google had its price comparator Google Shopping in the search results,

which was to the loss of competitors such as TripAdvisor and Amazon.

According to the committee, the company gave itself an unfair advantage.

Google had to pay a fine of 2.1 billion pounds. He also had to stop praising his price comparator within ninety days.

Auction model had to offer improvement
Google appealed against the verdict but adjusted the system with the aim of making online shopping fairer.

For example, the company propelled an auction model in which price comparisons can buy one of the advertising results in Shopping.

The competitors call this system “not in conformity with the requirements and not effective”.

According to the companies, they have to pay a lot of money for a position in the results, while Google does not cost anything.