The Green-Gold Rush: How One NY Born Entrepreneur is Shaking Up An Industry With His Products That Make You Smile
Find out what drives an entrepreneur to build a highly successful marketing company only to then leave it all behind in order to start a completely new business and with an entirely new set of risks? David Jiang, the Founder/CEO of Smile would most likely tell you it’s an inner drive and competitiveness, the same competitiveness that led him onto the Division 1 swim team at Northwestern University. Whatever it is, David Jiang has it and the large client base that now consumes the tasty and fun cannabidol – better known as CBD – products that his company SMILE manufactures, are very happy he does!
CBD oil, which is extracted from the hemp or from marijuana, is most commonly used for the treatment of a vast range of health concerns such as anxiety, depression, stress, pain, and the alleviation of cancer symptoms. It is a product that is incredibly unique, in that the benefits of CBD was recognized not through some massive paid global marketing campaign, but through word of mouth, real people sharing real experiences. This along with relaxing laws both in the USA and globally has led the CBD industry to now being considered one of the fastest-growing industries in the world, with global sales now topping $14.5 billion, with the USA counting for over 80% of this figure.
David Jang was attracted to the CBD market by the growth he was seeing in the market place. As the co-founding partner at Waverly.co, a highly successful marketing company that boasted clients at some of the world’s leading consumer companies, David was at the cutting edge of the supply/ demand coalface and saw the potential in CBD almost immediately and decided to create a new company that embodied his personal values and his own vision.
As a fresh face on the block, David understood the need to be unique, his product needed to be very high quality, but also fun to consume. The companies name SMILE was born out of this concept and also the desire to improve the lives of people who took SMILE CBD products. The result is a range of great-tasting products including a vegan gummy that comes in a passionfruit flavour and tinctures that come in a number of different flavours including Mighty Mango, Zesty Lemon, French Vanilla and Mint Bliss – all in all, a tasty treat as well as a natural and healthy supplement!
The next 12 months will see SMILE expand on their CBD based products with plans to add topical creams for pain relief, buttery lotions for everyday skincare and CBD beverages for natural energy to their tasty Gummies.
With a desire to deliver the highest quality products, using the best ingredients, SMILE works alongside scientists to ensure that they create the very best products that assist in the treatments of mental and physical ailments. This attention to detail, along with David Jang’s desire for SMILE to be recognized as a market leader, much the same way TESLA is to electric cars or APPLE is to smartphones, gives the company a platform on which to thrive and grow. With an exponentially growing market place, and a vast grapevine of people, including online influencers, who have all used and benefitted from using SMILE’s products and who are keen to spread the word, who can doubt David’s vision!
You can learn more about SMILE by visiting the companies website – www.reasontosmile.com and following them on Instagram @smile!
