What is News Media Bargaining Code

The News Media Bargaining Code is a regulatory framework introduced in Australia in 2021. It aims to address the bargaining imbalance between news media organizations and digital platforms, primarily Google and Facebook (now Meta).

The code was developed by the Australian Competition and Consumer Commission (ACCC) following concerns that digital platforms were using news content without adequately compensating publishers.

The code requires platforms to negotiate with news outlets to pay for the use of their content. If agreements cannot be reached, the code provides a framework for arbitration, ensuring publishers receive fair compensation. The code covers issues like revenue sharing, data transparency, and ensuring platforms provide advance notice of algorithm changes affecting news content distribution.

The legislation marked a global precedent, prompting debates on regulating tech companies’ use of news content. Although both Google and Facebook initially resisted, threatening to withdraw services, they later struck deals with several publishers to comply. Critics argue the code disproportionately favours large media companies while smaller outlets struggle to benefit.

The News Media Bargaining Code has influenced similar efforts globally, as policymakers in countries like Canada and the EU evaluate strategies to ensure fair compensation for journalism in the digital era.